Catch The Replay
Kelly Vaughn shared smart gift card strategies & advice for building meaningful subscription experiences
Wednesday's session with Kelly Vaughn from Govalo and The Taproom was such a fun conversation.
Be sure to catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
Session highlights (links go to YouTube)
2:58 The story behind Govalo: a better Shopify gift card experience
5:40 How offering more powerful gift cards could help with supply chain woes
9:34 How gift cards to specific stores show you care
12:49 Govalo's plans to integrate with Recharge
14:40 Why merchants should make subscription management as easy as possible
18:43 Why you should create compelling reasons for customers to subscribe
22:23 Taproom examples of how to build out subscription benefits on your website
26:06 Why Kelly prefers community-based subscriptions
29:37 Don't be afraid of having a small community
Coming Soon
See you December 1!
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each session between now and the end of the year. Here's a look at what's coming:
Dec. 1
Jamie Levy, Head of Merchant Engagement at Shopify Plus
p.s.
Trying to get going with Govalo & ARPU right away?
Kelly recommended running some tests and we're happy to help you with that.
Nick, our Customer Success Manager, can be reached by emailing support [at] getarpu.com or you can book an appointment.