In this week's episode of Subscription Ecommerce Live, we did a deep dive into Delay Retention Rate and covered:
- What it is
- How to calculate it
- Industry benchmarks from our merchant data
- How Jimmy Joy used delays to cut "too much product" churn in half
We also showed a glimpse of what's to come in the merchant dashboard in ARPU, including data around Delay Retention Rate that you can drill down into to learn who delayed what, what your most delayed products are, and more.
Be sure to catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
Session highlights (links go to YouTube)
2:28 Why you should offer your subscribers the option to delay their order
5:06 How offering a delay option can influence your subscribers’ LTV
6:59 How to calculate Delay Retention Rate
9:57 How Jimmy Joy used delays to cut “too much product” churn in half
13:53 Sneak peek of what’s coming to the Merchant Dashboard in ARPU
21:36 Why ARPU is invested in Delay Retention Rate
24:11 The future of Subscription Ecommerce Live
Oh, hey, we launched a blog this summer and posted this article on Delay Retention Rate. If you're interested in learning more about this metric, or the Jimmy Joy success story, check it out.