🎥 Catch the Replay: Kristen LaFrance

Catch The Replay

Kristen LaFrance makes repeat selling an artform

Wednesday's session with Kristen LaFrance from Repeat was absolutely amazing.

Be sure to catch the video replay on YouTube or listen to the audio version on your favorite podcast player.

And don't forget to bookmark her guide to running a retention audit.

Session highlights (links go to YouTube)

4:28 A walk through the journey from one-time, to repeat, to subscription customer

7:15 The reality of subscriptions: they're like marriages and shouldn't be rushed

10:10 The danger of defaulting to subscription: It's a battle between a short-term win and a long-term customer

12:12 How to be a more human, empathetic brand: creating a customer experience in every touch

17:40 How to test messaging to create amazing flows

21:24 Why you should teach your buyers to expect good email content from your brand

23:34 The value of building segments based on engagement

25:32 Why you should prioritize understanding your buyers' life goals and build something that is bigger than the product

33:25 Which messages you should (and shouldn't!) send buyers

53:40 Why you should run a retention audit (experience the product as the consumer)

Coming Soon

Block your calendar!

We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each session between now and the end of the year. Here's a look at what's coming:

Nov. 17

Kelly Vaughn, Co-founder, Govalo | Founder + CEO, The Taproom

Dec. 1

Jamie Levy, Head of Merchant Engagement at Shopify Plus

Until Next Time

See you in 2 weeks!

Thanks for the great conversation, Kristen!

And thanks to all you merchants and experts for being part of the discussion.

Happy selling,

Join us for Live Q&A Sessions with Ecommerce Subscription Experts

Register to attend HERE.

November 5th 2021