Catch The Replay
Kristen LaFrance makes repeat selling an artform
Wednesday's session with Kristen LaFrance from Repeat was absolutely amazing.
Be sure to catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
And don't forget to bookmark her guide to running a retention audit.
Session highlights (links go to YouTube)
4:28 A walk through the journey from one-time, to repeat, to subscription customer
7:15 The reality of subscriptions: they're like marriages and shouldn't be rushed
10:10 The danger of defaulting to subscription: It's a battle between a short-term win and a long-term customer
12:12 How to be a more human, empathetic brand: creating a customer experience in every touch
17:40 How to test messaging to create amazing flows
21:24 Why you should teach your buyers to expect good email content from your brand
23:34 The value of building segments based on engagement
25:32 Why you should prioritize understanding your buyers' life goals and build something that is bigger than the product
33:25 Which messages you should (and shouldn't!) send buyers
53:40 Why you should run a retention audit (experience the product as the consumer)
Block your calendar!
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each session between now and the end of the year. Here's a look at what's coming:
Kelly Vaughn, Co-founder, Govalo | Founder + CEO, The Taproom
Jamie Levy, Head of Merchant Engagement at Shopify Plus