Delay Retention Rate: What it is and why it matters for subscription businesses
What's your delay retention rate?
It's the percentage of subscription customers who delay a subscription then go on to have a successful charge. This metric helps sellers understand how powerful offering easy delays can be.
Subscribers want the flexibility to delay, either because they have too much, need a little break, or will be away during the next scheduled delivery. It's easier to keep them as a subscriber if they can simply delay (vs cancelling then needing to be won back).
At ARPU, we're obsessed with delivering subscriber experiences that extend LTV. Easy peasy delays are a big part of that.
During this session, I'll unpack
- How Delay Retention Rate is calculated
- Industry benchmarks from our merchant data (in 2021, ARPU merchants saw an average DRR of 63%)
- How one company added delays and saw a 50% drop in "too much product" churn
Come with questions and we'll bring you on to ask them (or you can drop them in the chat and we’ll ask them for you).
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