Catch The Replay
Brandon Amoroso shed light on ways to improve retention and increase LTV
Brandon Amoroso (Founder & President of Electriq) joined us to share his experience with auditing subscription programs, including some dead-obvious opportunities that subscription sellers can take advantage of to increase retention and LTV.
He shared some common mistakes he's seen in the subscription experience and explained how to fix them. He also touched on why he thinks the majority of brands that have loyalty programs should not have them, and how to set one up to be successful.
Catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
Psst! Check out Brandon's weekly newsletter.
Session highlights (links go to YouTube)
1:52 Brandon’s journey to founding Electriq
4:53 3 Reasons why the need for retention services have recently increased
7:57 Why it's critical to audit your subscription experience
10:15 Should you hire outside your company to audit your subscription experience?
14:20 Actions you can take to improve the subscriber experience that directly impact retention and LTV
24:33 Common problems found in the subscription experience
31:30 Low-hanging fruit for increasing retention and LTV: post-purchase offers
34:41 What brands get wrong with loyalty programs
39:09 What to include on a loyalty page
42:15 How to stagger SMS and email messaging for your subscribers
49:06 Where to find Brandon
Coming Soon
Experts on deck
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each upcoming session. Here's a look at what's coming:
July 13
Delay Retention Rate: What it is and why it matters for subscription businesses | Ashley @ ARPU
p.s.
Shopify tags are live in ARPU
I hinted at this last week (scroll to end) and since then I've found out they're released.
Go forth and create upcoming charge notifications built on Shopify tag triggers!
Example: Subscribers with Shopify tag (LTV > $1,000) are offered 30% off all upsells shown in their message.
Go crazy, y'all. And if you want to spitball ideas (reach out to me, ARPU support, or maybe Brandon!).