Reminder
Andrew Forman will teach us why we should consider dumping discounts for donations
When: Wednesday, March 9, 2 - 2:45 PM Eastern, US
About Andrew:
Andrew is on a mission to help companies drive sales and avoid discounts while building their brand image. He is CEO & Co-Founder of Givz, an ecommerce marketing platform that helps Shopify sellers give shoppers the option to donate to charity with their purchase.
Topics he'll cover:
- How discounts on the first order can decrease overall LTV, and how to avoid this phenomenon
- Why customer agency is so important in today's landscape
- How social good can be woven in authentically overnight
- The math behind donation incentives and how they work in the real world
Come with questions and we'll bring you on to ask them (or you can drop them in the chat and we’ll ask them for you).
Not registered? Sign up here.
Coming Soon
Experts on deck
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each upcoming session. Here's a look at what's coming:
March 9
Andrew Forman, Founder & CEO of Givz
March 23
Brad Hoos, CEO of The Outloud Group
April 6
p.s.
Custom campaigns in ARPU
Shout out to Seth for creating this tutorial video on setting up custom campaigns in ARPU. Merchants can use them to show different upsell products to different segments and reward loyalty (like offering free gifts they can claim for hitting renewal milestones) in your upcoming shipment notifications.
Campaigns can be set up to trigger in 2 ways:
- Subscription item(s)
- Renewal count
This means you can show subscribers upsell products based on what they already like, by how long they’ve been a loyal subscriber, OR BOTH. Learn more here.