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Session highlights (links go to YouTube)

1:00 - Intro

3:12 - Gen's journey to founding Prehook, the company's values, and how it helps ecommerce businesses collect data and serve customers

7:06 - Defining data types (zero, first, third, etc.)

12:00 - What makes a quiz good

13:38 - Examples of brands with good quizzes

16:25 - Setting expectations for quizzes

17:25 - Number of questions to ask in a quiz

20:08 - The curiosity gap effect on quizzes

21:40 - What makes bad quizzes bad

23:12 - The results brands that do well with quizzes achieve

24:18 - Completion benchmarks and tips for building quizzes customers finish

29:26 - When to introduce a quiz

33:00 - Ways to use quiz data: building customer messaging and relationships

38:52 - Using quiz data to fuel info emails between renewals

44:47 - Prehook's mission and future plans

52:56 - Why you should reverse engineer quiz flows to the data you want to gather and use in serving customers

54:30 - Where to find Gen and Prehook if you have questions

Coming Soon

Until Next TimeUntil Next Time

Thanks to everyone for supporting this series.

Our top priority is serving subscription merchants in the pursuit to provide best-in-class experiences for their customers. If you have a topic you want us to tackle, or an expert you'd like us to bring on for a Q&A, hit reply and let me know how we can help.

Ashley @ ARPU