Catch The Replay
We quizzed Gen Furukawa on ecommerce quizzes
The best quiz flows deliver value in exchange for customer data. Smart brands use that information to provide custom recommendations and serve buyers what they actually want or need.
In this session, Gen Furukawa of Prehook explained how creating quality quiz experiences helps merchants personalize messaging to customer segments, which leads to increased LTV.
Be sure to catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
Session highlights (links go to YouTube)
1:00 - Intro
3:12 - Gen's journey to founding Prehook, the company's values, and how it helps ecommerce businesses collect data and serve customers
7:06 - Defining data types (zero, first, third, etc.)
12:00 - What makes a quiz good
13:38 - Examples of brands with good quizzes
16:25 - Setting expectations for quizzes
17:25 - Number of questions to ask in a quiz
20:08 - The curiosity gap effect on quizzes
21:40 - What makes bad quizzes bad
23:12 - The results brands that do well with quizzes achieve
24:18 - Completion benchmarks and tips for building quizzes customers finish
29:26 - When to introduce a quiz
33:00 - Ways to use quiz data: building customer messaging and relationships
38:52 - Using quiz data to fuel info emails between renewals
44:47 - Prehook's mission and future plans
52:56 - Why you should reverse engineer quiz flows to the data you want to gather and use in serving customers
54:30 - Where to find Gen and Prehook if you have questions
Experts on deck
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each upcoming session. Here's a look at what's coming:
Andrew Forman, Founder & CEO of Givz
Brad Hoos, CEO of The Outloud Group
Until Next Time
Thanks to everyone for supporting this series.
Our top priority is serving subscription merchants in the pursuit to provide best-in-class experiences for their customers. If you have a topic you want us to tackle, or an expert you'd like us to bring on for a Q&A, hit reply and let me know how we can help.