When: Wednesday, Feb. 9, 2 - 2:45 PM Eastern, US
She's the founder of Morphology Consulting, a digital commerce consultancy that creates long term profitable growth for their clients by helping them understand and adhere to algorithmic systems online. She helps ecommerce brands focus on building clean processes.
In her career, she's built out digital commerce for companies in CPG, Luxury, Beauty and Apparel. To date, Katharine has overhauled the digital go-to-market for more than 50 brands (including Fortune 500s like Coty, Luxottica, and IPG Media Brands), and has sustainably increased client revenue up to 600% YoY.
Topics Katharine will cover:
- Why creating the right environment can get you clean data and help you gain long-term subscriptions
- How subscription brands can improve margins with a strong go-to-market strategy
- Mistakes she sees almost everyone make with Shopify templates + how to fix them to build a profitability flywheel
Come with questions and we'll bring you on to ask them (or you can drop them in the chat and we’ll ask them for you).
Not registered? Sign up here.
Catch The Replay
Did you see this replay?
Jon MacDonald's walkthrough of the Primal Kitchen website was an adventure in subscription conversion rate optimization. Check it out!
Experts on deck
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each upcoming session. Here's a look at what's coming:
Katharine McKee, Founder of Morphology Consulting
Gen Furukawa, Co-Founder of Prehook