Jon MacDonald will teach us how to improve subscription conversion rates
When: TODAY (Wednesday, Jan. 26), 2 - 2:45 PM Eastern, US
Jon MacDonald, Founder and President of The Good, advises on ecommerce conversion rate optimization and customer experience.
Topics he'll cover:
First, he'll do a live, conversion-focused teardown of Primal Kitchen, covering what they're doing well and what they might test/improve. He'll also address...
- How to make a good first impression: build trust, crush objections, and set expectations
- How to present a subscription offering
- How to design a high performing onboarding and post-purchase experience (maximize retention)
Come with questions and we'll bring you on to ask them (or you can drop them in the chat and we’ll ask them for you).
Not registered? Sign up here.
Experts on deck
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each upcoming session. Here's a look at what's coming:
TODAY (Jan. 26)
Jon MacDonald, Founder & President of The Good
Katharine McKee, Founder of Morphology Consulting
Gen Furukawa, Co-Founder of Prehook
Possibly helpful: How 5 DTC experts optimized their brand's operations for 2022
I came across this recently and thought I'd share it.
The details: Leaders at Blume, Doe Lashes, Kuru Footwear, and more share retail operations strategies (including some inventory management advice)