Catch The Replay
Q&A With Niccolò Gloazzo of Kettle & Fire
Yesterday's session with Niccolò was filled with subscription ecommerce insights. Thanks to those who contributed to the discussion.
Be sure to catch the replay here.
Session Highlights
1:49 Niccolò Gloazzo's background
03:17 When to offer a subscription
04:56 The value of offering a subscription service
06:19 Core metrics you should focus on: Opt-in rate
10:56 Leveraging benefits for your subscription
12:43 Core metrics: churn rate
15:38 Which customer touchpoints are essential
18:28 How to make a fun cancellation flow that doesn't irritate customers
20:50 Delays as a core metric
22:46 Core metrics: Reactivation
27:08 The core metric that small businesses need to focus on
28:40 Core metrics: Upgrading/Downgrading
30:15 Alternatives to replenishment products in a subscription service
Coming Soon
Experts on deck
We’re all set up to meet every other Wednesday at 2 p.m. ET and keep the discussion going with ecommerce subscription experts. If you register once, you’ll be registered for each session between now and the end of the year. Here’s a look at what’s coming up:
Oct. 6
Matt Houlemard, Tech Partner Manager and former Account Manager at ReCharge Payments
Topic: What He Wishes Subscription Sellers Knew They Could Do to Improve Business
