Lauren Nolan joined us to talk about her experience with cultivating an engaged community for CBD subscription brand House of Wise.
As VP of Communications and Public Relations at House of Wise, a luxury wellness and CBD brand that offers subscription services, Lauren leads consumer marketing, brand strategy, and brand identity.
She explained how House of Wise uses public social accounts and a private Slack community to create a safe space for loyal customers to connect, support each other, and benefit from participating in their referral program. A big part of their success is genuinely engaging as humans and building campaigns their community members are passionate about. And, they don't skimp on thoughtful perks.
Catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
Session Highlights (links go to YouTube)
2:34 - Lauren’s journey to House of Wise
7:13 - How the House of Wise community grew to what it is today
13:31 - The evolution of DTC from "direct to consumer" to "direct to community"
15:30 - The dynamics of House of Wise’s community
20:49 - How to cultivate an engaged community
28:05 - How community impacts a number of other marketing and sales areas for the business
38:14 - How House of Wise rewards engaged community members and brand ambassadors
46:58 - How to interact with your community
51:36 - Where to find Lauren