Catch The Replay
Audit your shipping soon emails (aka upcoming charge notifications) for these key elements
In Wednesday's session, I (Ashley from ARPU) broke down the key elements to include in an upcoming shipment notification email to ecommerce subscribers and walked through examples of what ARPU top performers sent in 2021. Borrow some of these tactics for your own emails.
Check out the video replay on YouTube, where you'll be able to see the examples mentioned, or listen to the audio version on your favorite podcast player.
Session highlights (links go to YouTube)
3:10 What makes a good upcoming shipment notification?
3:27 1: delivers critical information first
4:13 2: is well-timed
6:34 3: offers subscriber flexibility
8:28 4: is smart / customized to be highly relevant for the subscriber (thoughtful upsells, renewal-count-based messages, etc.)
12:38 5: removes transactional friction
14:15 Benchmarks from ARPU merchants
19:37 Upcoming shipment notification tactics from ARPU merchants achieving high ROIs (averaging 31X spend on software in 1-time upsells)
36:57 Examples from ARPU merchants with the highest Delay Retention Rates (averaging 80% successful charges after delays)
43:24 Additional tactics to borrow from top performing merchants
Experts on deck
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each upcoming session. Here's a look at what's coming:
Joelle Goldman | Churn Buster
Lauren Nolan | House of Wise
Brandon Amaroso | ElectrIQ Marketing
Tactics you can steal from top performers
During Wednesday's session, we toured the emails of some ARPU top performers.
They're based on 2 types of performance:
- Highest software ROI
- Highest delay retention rate (aka successful charges after delays)
Check out the decks we referenced for some inspiration here.
Thank you to the merchants who agreed to let us use their emails as examples.