Derric Haynie will share his favorite tactics and tech for subscription selling
When: Wednesday, April 20, 2 - 2:45 PM Eastern, US
Derric Haynie is the Chief Ecommerce Technologist at EcommerceTech.io, an invaluable resource for researching, discovering, and buying ecommerce tools. He and his team help merchants track and manage their tools, build their tech roadmap, and hold providers accountable for performance.
Derric spends half of his day reviewing tech tools. He spends the other half consulting for merchants to help them discover the strongest solutions for their specific needs. He also speaks frequently at reputable ecommerce events.
Psst! Before launching EcommerceTech.io, Derric was the Head of Marketing at Gorgias and Director of Growth at BoxyCharm.
Topics he'll cover:
- One simple tactic that led to 15,000 new customers a month, every month, for BoxyCharm
- Understanding on/off customers and temporary churn
- Tools that help you better manage your customer relationships
Come with questions and we'll bring you on to ask them (or you can drop them in the chat and we’ll ask them for you).
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Catch The Replay
Did you miss Nikki Elbaz?
Nikki Elbaz joined us to discuss the emails that pack the most punch when it comes to subscription selling, including examples of how brands are winning (and sometimes missing the mark).
The big takeaway from this session? Pretend to be a subscriber and audit what you're sending.
Check out the video replay on YouTube or listen to the audio version on your favorite podcast player.
Want to offer different one-time purchase discounts based on renewal counts?
Imagine that on a subscriber's 6th renewal you want to give them an extra deep discount (or a free item!) to show them you appreciate their business.
It's possible with ARPU campaigns.
Simply set up a campaign triggered by the 6th renewal and adjust the product discounts for that one send. You can also adjust the copy to reflect this special offer.
Learn more about setting up campaigns here.
Note: this feature is available on the newest version of ARPU. If you're a customer and you don't have it yet, you will soon! Reach out to support [at] getarpu.com if you have questions.