Catch The Replay
Q&A with John Erck of Rebuy
Yesterday's session was awesome. Thank you to those of you who joined us in our discussion with John.
If you missed it, you can catch the replay here.
2:22 John's background and what Rebuy does
3:02 Why we should look to the restaurant industry for cross-selling, upselling, and recommendations inspiration
5:37 Why it's up to brands to build trust so that recommendations work
11:25 The power of personalization when it comes to retention
14:35 How Kettle & Fire uses personalization to drive retention
17:35 2 major opportunities to promote subscriptions
21:59 Why John set a Guinness World Record
26:44 What subscription sellers should plan for Q4
39:00 How brands sometimes overthink recommendations
41:27 When someone adds an extra item in checkout, they're 4X more likely to complete that checkout
Experts on deck
We’re all set up to meet every other Wednesday at 2 p.m. ET and keep the discussion going with ecommerce subscription experts. If you register once, you’ll be registered for each session between now and the end of the year. Here’s a look at what’s coming up:
Niccolò Gloazzo, Director of Ecommerce, Kettle & Fire + Founder of Qbrico & EcommerceTalks
Topics: Critical Subscription Ecommerce KPIs & What His Team Does to Influence Them. Expect a dive deep into subscriptions, churn, and reactivation.
Matt Houlemard, Tech Partner Manager and former Account Manager at ReCharge Payments
Topic: What He Wishes Subscription Sellers Knew They Could Do to Improve Business
Until Next Time
How're we doing? Let me know what's working and what's not.
If you know someone who would love this series, I’d be thankful if you shared it with them.
Also, if you miss a session, you can catch all the replays here.
Thanks and happy selling,