Catch The Replay
Brad Hoos answered our questions about how subscription brands can use influencer marketing
Brad Hoos joined us to talk about influencer marketing, and how it's been shown to drive higher LTVs for subscription sellers. He's the CEO of The Outloud Group, an influencer marketing agency that works with brands like Athletic Greens, Grubhub, and KiwiCo on their influencer strategies.
The big takeaway from this session? Find creators who are genuinely excited about your product.
Be sure to catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
Session highlights (links go to YouTube)
0:00 - Intro
1:50 - Brad's journey to founding The Outloud Group
3:40 - What does it mean to be an influencer?
8:57 - People trust people (and influencers) more than brands
11:55 - How subscription brands are uniquely poised to benefit from influencer marketing
16:44 - The potential result of influencers working with brands long-term
21:22 - Finding the right influencer
26:37 - Brand voice vs. brand advocacy
30:30 - Why you should look for influencers who are excited about what you sell
32:58 - How influencers can target segments
34:51 - What subscription brands really need to do to make the most of influencer marketing
41:18 - Different ad setups for influencers
45:01 - Potential ARPU project: Subscription Life of Pets... Can we leverage TikTok? Can you?
Experts on deck
We meet every other Wednesday at 2 p.m. ET to keep the discussion going with ecommerce subscription experts. If you register once, you'll be registered for each upcoming session. Here's a look at what's coming:
Until Next Time
Big thank you to Seth for keeping things running while I was out last week!
If you want to read about how my family faced a particularly stressful travel challenge during spring break, you can check that out here.
Happy subscription selling,