Catch The Replay
Session highlights (links go to YouTube)
0:00 - Intro
1:50 - Brad's journey to founding The Outloud Group
3:40 - What does it mean to be an influencer?
8:57 - People trust people (and influencers) more than brands
11:55 - How subscription brands are uniquely poised to benefit from influencer marketing
16:44 - The potential result of influencers working with brands long-term
21:22 - Finding the right influencer
26:37 - Brand voice vs. brand advocacy
30:30 - Why you should look for influencers who are excited about what you sell
32:58 - How influencers can target segments
34:51 - What subscription brands really need to do to make the most of influencer marketing
41:18 - Different ad setups for influencers
45:01 - Potential ARPU project: Subscription Life of Pets... Can we leverage TikTok? Can you?
Until Next Time
Big thank you to Seth for keeping things running while I was out last week!
If you want to read about how my family faced a particularly stressful travel challenge during spring break, you can check that out here.
Happy subscription selling,