Catch The Replay
Jamie Levy of Shopify Plus went deep on the power of connecting with customers
During Wednesday's session with Jamie Levy, we discussed why brands should create opportunities for customers to connect—not just directly with brands, but with other customers.
Be sure to catch the video replay on YouTube or listen to the audio version on your favorite podcast player.
Session highlights (links go to YouTube)
0:00 Intro: Jamie's journey to Shopify Plus
9:14 The value of providing ways for customers to connect
12:30 Why brands should have a mission that goes beyond selling products
16:25 Don't punctuate your sentences: How brands can be more human and open lines of communication
25:52 How Jamie connects customers and the product team to ensure roadmap decisions are made with them in mind (Great idea to borrow, y'all)
28:07 What happens when brands create reactions and connections
37:45 What community really means (spoiler: Jamie thinks it's a buzz word and I like her reasoning)
48:07 Connecting isn't for everyone, and that's ok!
53:45 Be generous
59:24 Reconsider how you reward subscribers: try letting them tell you what they'd like those rewards to be