Catch The Replay
Q&A with Eli Weiss of OLIPOP
Wednesday was great. Thank you to those of you who joined us in our discussion with Eli.
If you missed it, you can catch the replay here.
Session highlights
0:22 Intro
4:31 Listening to consumers is something that feels very simple, but brands don't do it
5:24 The most underutilized part of CPG and DTC is support
9:19 Most brands have a rigid approach to putting out fires but you win when you get human
13:30 How to build an experience team that gets it
17:03 How to learn what subscription members really want
20:14 Why you shouldn't shift blame. Just own mistakes
23:48 Why setting clear expectations is critical
33:35 An interesting approach to loyalty and subscription: create a journey
38:33 How OLIPOP customizes messaging to offer subscriptions on the 2nd order
Coming Soon
See you in September
We’re all set up to meet every other Wednesday at 2 p.m. ET and keep the discussion going with ecommerce subscription experts. If you register once, you’ll be registered for each session between now and the end of the year. Here’s a look at what’s coming up next month:
Sept. 8
Still open 😬, but we have someone super close to committing. We’ll let you know when that’s finalized.
Sept. 22
Niccolò Gloazzo, Director of Ecommerce, Kettle & Fire + Founder of Qbrico & EcommerceTalks
Until Next Time
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Thanks and happy selling,