Catch The Replay
Matt Houlemard took us on a subscription journey!
Wednesday's session with Matt Houlemard from Recharge was all about optimizing the subscription experience. It was loaded with ways to improve the customer journey.
Be sure to catch the replay here.
3:10 Matt's background and role at Recharge
9:02 Why being human (instead of transactional) is important
10:40 Focus on the customer journey as you introduce subscriptions
13:05 Positioning the value of your subscription
15:55 Going beyond "we offer a subscription"
33:07 Why the post-purchase experience is important
38:00 The current data on subscription growth and what will be important for sellers
41:05 Scaling subscriptions
46:23 Why making it convenient to modify subscriptions is successful
Until Next Time
A resource from Recharge
Matt mentioned this new subscription management guide you might like during our session.
We'll be back October 20th with a new guest for the Q&A.
I'd love your feedback on these sessions if you have any.
Thanks and happy selling,